The 24–48 hours before a listing hits the MLS are often the most underused window in a real estate transaction. Most agents wait until active status to post anything. The agents getting consistent early showings often aren't doing more work — they're doing it earlier, when there's less competition for attention and the algorithm hasn't seen anything from anyone else on the property yet.
A coming-soon video is the simplest pre-market tool. You already have the property photos from the photographer's shoot. You already have your headshot. Those are the inputs. Post a short video teaser — 30 to 60 seconds, your face on camera, the property as the backdrop — and the platform starts distributing it before the listing day even arrives.
Social media algorithms favor content that gets early engagement. A post that picks up saves, shares, and comments in the first few hours gets pushed to more people organically. If you post on listing day simultaneously with your MLS activation, you're starting from zero engagement at exactly the moment when the listing is competing hardest for attention.
Post the coming-soon video the day before or two days before, and the algorithm has already warmed up the content by the time the listing goes live. Buyers who engaged with the teaser get notified when you post the full listing video. You've built an audience before the 48-hour new-listing window even starts.
The coming-soon teaser doesn't need to show the full property. In most MLS jurisdictions there are rules about what can be disclosed before active status anyway. What works is a brief agent-to-camera introduction: your name, the neighborhood, one or two headline details (beds, baths, a standout feature), and a clear "coming soon" hook that tells viewers what to do next — follow you, DM you, or watch for the full listing. Keep it under 60 seconds. It's a teaser, not a tour.
The agent's face in the video matters. It reinforces that a real person — one they can contact — is behind the listing. That's different from a static photo post of the front of the house.
LotZoom generates a video from your MLS data and headshots in under five minutes. For a coming-soon post, you can run it before the listing is formally active — the MLS data is entered, the photos exist, you just haven't flipped the switch yet. Generate the video, review it, and post to Instagram, TikTok, Facebook, and YouTube the day before go-live. When the listing activates, post the same video again with "now live" copy, or generate a fresh version. Either way, the algorithm has already seeded the audience.
The alternative — waiting for professional video production — typically means a 3–5 day turnaround after the photographer's visit. That window overlaps with the listing's peak attention period, not the pre-listing window. For social-first promotion, AI-generated video is built for this workflow in a way that scheduled production isn't.